Food App Visual Branding

3 Effective Ways To Make Your Food App Stand Out From The Crowd

If you want to make a lasting impression on your target audiences and want to attract them to use your food app, you must consider visual branding. You must know what is Visual branding, it’s importance, things that you consider and how to should you do the visual branding.

mobile apps failure

6 Common Reasons Why Mobile Apps Fail

Mobile apps need to be easy to use in order to avoid failure. We believe the best way to avoid app failure is to provide a user-centric design to the customers. In fact, there are various factors that you need to know why your app will fail. In this article, we have briefly discussed 6 common reasons why an app would fail.


A Concept Mobile App Development to Advance Farming and Improve the Efficiency

Have you ever asked yourself, “What are the basic human needs?”

Let’s have a look at the one side of the card. We need a doctor when we fall sick, we need a lawyer when we require legal aid, we opt for movies and shopping when we want entertainment. But, have you ever thought who we need when we want food?

If I ask people from present-day, what is your basic needs, they might like to answer we can’t live without our smartphones, wi-fi, music, gym, parties, alike. But, is it possible to survive only with these needs? A big no, ain’t it?

If we see the other side of the card, you may agree that we can’t actually survive on gadgets, technology, and luxury excluding food. And, food is what a farmer produces.

So, by this equation, we must consider farmers as the wealthiest and most respected one among all civilians. But, it’s not a fact, it’s actually a myth. Why? Because of us.

Yes, because of us. The evolution of technology has revamped the business world and its standards. Our focus on technical exposure and market expansion have been the same from the initial, all we did is for tech and luxuries. However, agriculture and farmers have been neglected. As a result, farming has become the lowest in wages and income.

concept app

As an app development company, we thought of planning something which can contribute towards the betterment of farmers.

You must have seen a few days back at the Oscar Awards, the moment when Leonardo Dicaprio received the award for the best performance as a leading role for the first time in his acting career. But, did you hear what he brought to the stage through his speech? He spoke about global warming and climate change. Great it was, isn’t it?

But in India, we already know climate change is at its worst. Every now and then, the farmers have been committing suicide just because of water scarcity. They don’t get water to irrigate the farm, some places even to drink.

Sadly, this particular situation has been neglected. After thinking a lot out of the box, we came up with something awesome without giving away any charity which is obviously not going to last longer.

We could only think of what we are good at and what we can execute with accuracy and in a timely manner. However, to help and give the right credit to the farmers at the current scale we need government and public sectors to participate actively.

At present, we have created a prototype for the android or iOS mobile application which is called “Agri-Guard.” It will help farmers to know the weather, make a request to the government, crop insurance, fodder, cattle, family, ask for the claim and know what is there for them from Govt of India.

This idea was not viable until this time as smartphones were expensive and mobile (network) has not reached till villages. Both the problems are solved now. What we have to do is “increase digital literacy.”

So now let’s talk about the concept app “Agri-Guard”. This app will have five major features.

  1. Marking farms – Farmers can mark the location and area of the farm by visiting the farm and locating via GPS. This will mark farm over major app providers. For instance, consider google maps.
  2. Crop suggestions and facilitation – Under this, the farmers will get an update on which crop to use, the right amount of fertilisers, as well as schedules. Also, the irrigation schedule will be given to them as per local scenarios.
  3. Crop insurance – For each crop, farmers can opt for insurance through the app and pay through the app.
  4. Government Requests – Farmers can raise a request to the local authority for their needs such as training, loans, water for irrigation, etc.
  5. Claims and settlement – In a case of drought, flood or other devastations, farmers can put their claims through the Agri-Guard app which will simplify the process. The govt. will then take an action and settle the claim eventually. Farmers can track the progress of each request through the app like we do for online shopping.

To make it a functional app, it will be configured with farmer’s details including their UID, Farm verification, Bank Account and other related documents. At Riktam, we are committed to enhancing life around us via iOS mobile app development or Android App Developed by us.



Then and now, there is this one thing we can’t deny is that the farmers are working really hard to bring healthy food to our plate. There are different types of farms with different types of practices for cultivation of plants. Hence, we have conceptualized the Agri-Guard app which provides the vital information and imperative solutions for the farmers that will improve lives around the world. It will infuse a positive approach to farming and empower the farmers a lifetime.

mobile app development

Questions You Must Ask Yourself Before Developing a Mobile App- Part I

In this post, I will ask you a few questions that you should answer before start building your app. However, I will give you an answer structure for each question that would help you answering them correctly.

Why do I need to answer any question, it’s just an app, not a quiz contest, right?

To build an app, you will have to choose a development team to hire or a company to outsource in order to get your app designed and developed.

The developing team will bombard with questions to know your requirement. But, what if, you are not clear about what you want. It will be hard for them to deliver an app, if the client lacks in the clarity of requirement, because, the consequences will be multiple revisions.

There are, however, a few important questions you can ask yourself in order to determine your app requirement. Also, it will make easier for the developers to fix the nuts and bolts while building your app.

A list of questions and answers:

1. On which platform my app should be built?

Ans: The platform has been divided into two:

a) Hybrid/Cross-platform apps

b) Native apps.

On which platform your app should be built depends on the time and budget constraints.

  • Performance is an essential factor that needs to be considered while building a mobile app. In such case, the native app is the hero, due to its speed and quick response. However, it is time-taking in terms of coding as the native apps needs to be written in each OS (Android, iOS, Windows) separately.
  • Whereas, cross-platform apps cut down the time and cost in coding. With a single code it can be maintained across multiple device platforms, therefore, it saves a lot of time in app development.

If we compare cross-platform apps against native apps, cross-platform lacks at some point in performance to respond quickly.

mobile device selection

2. Which device my app should target first?

Ans: Go with an Android and iOS app first since they dominate 98% percent of the market! Windows phone is used by only a minuscule percentage of people. Source

If you have a limited budget and have to choose between iOS and Android, as a rule of thumb, build and launch an Android app first. As per Gartner’s report, Android now has a staggering 84.7% market share.

These are thumb rules. You should also take into account your target audience. For example, if you are targeting affluent users or say you are targeting creative professionals, it would be a good idea to develop an iOS version first.

Alternatively, you can go with a hybrid app that can run on multiple platforms on a single code base. Hybrid apps are coded in non-native technology.

Native apps are programmed specifically for a platform i.e., iOS native apps are programmed in Objective-C or Swift language and built using the SDK provided by Apple. On the other hand, there are various technology options available to develop hybrid apps (e.g. Cordova, Titanium, React Native from FB, etc.).

It is tempting to consider going with a hybrid app since it seems to be the cheapest and fastest way to have a mobile presence on all platforms. But like everything is life there are no free lunches! Hybrid apps usually lack the smoothness and they have other problems. LinkedIn and Facebook both chucked their hybrid apps and relaunched with their native apps. Read an interesting piece why linkedIn dumped their Hybrid HTML5 based app.

3. Whether I should go with in-house or outsource my app to get developed?

Ans: Choosing between in-house developers or outsourcing your app completely depends on your preferences.

Probably, you must have read or heard from others that in-house is time-taking and expensive whereas, outsourcing is cheaper and time-effective. Both the statements are precisely incorrect.

outsourcing mobile app development

Although, due to some factors outsourcing is preferable than having in-house developers.

Outsourcing is convenient because of various reasons:-

  • It gives you quality work as the app development company owns a dedicated professional team including developers, testers, and project managers to handle an app from beginning to end.
  • An app development company can actually save your time and money as they don’t need to build every feature from scratch. They will have their own existing library tested and optimized which can be customized and tweaked according to your app requirement.
  • Moreover, in-house developing gives you an output of exactly how you tailored your requirement while outsourcing an app gives you experts advice on improvisation if needed.

In-house becomes a better option in a few situations like:-

  • Mostly, in-house developing and outsourcing costs no more no less, it’s approximately equal. However, if your app is not a real big project or needs a temporary change should be done by in-house developers, outsourcing in such case might get costly.
  • If your project is confidential or difficult to put all the details on a table, you should go for in-house developers. Because being a part of your company they will have better understanding about the domain-specific requirements. Communicating your requirements will get easy. Also, they will be more responsive to your project.
  • Daily updates is another advantage that makes in-house app development a better option to choose.

4. Should my app be available for paid or free to download?

Ans: The choice between the free app and paid app depends on what brings you profit.

Which is more beneficial for your business? There are some pros and cons to both the options. You may able to decide which one is appropriate for your business after learning the pros and cons of both the downloading options.

  • Paid apps: In paid apps, it’s a guaranteed revenue, if the app is engaging enough and offers interesting options to attract the targeted users. Certainly, every download will generate revenue for your business.

But, the demerit of paid apps is, it decreases the likelihood of users downloading your app. So, if you are offering a paid app, you have to make sure your brand is popular enough. Also, it meets the user’s requirement and solves a specific problem.

The merit is your app will get loyal and enduring customers as they will pay for it. You can also have in-app purchases in paid apps.

  • Free apps: However, in free apps, you cannot be sure if it will generate revenue or not. But, the good thing is, people will get easily convinced to download your app, as you will be offering it for free.

According to human behaviour, people will be more attracted to download an app, if it is available for free. However, in order to achieve revenue, you can offer in-app purchases.

It must speak about the advantages of having your app in the mobile phones. If it’s engaging enough to attract users, they will get convinced to pay anything for it.

  • Freemium apps: An innovative business model has stepped into the limelight while offering awesome free and paid services at a single time to its users. Apart from giving the product for free usage, the freemium app sells its premium products.

Basically, the freemium apps are available for free but it can generate revenue while charging for upgrades and additional services. However, purchasing is not mandatory, but in order to use any kind of additional services they have to pay for it.

For example, Hootsuite, a most-sought-after social media management tool which allows managing up to three social media accounts in it for free. But, if a user wants to add more social media profiles to be managed will have to purchase. It’s obvious that a person will have more than three social media profiles, especially someone who is into a business.


Hoping that this will help, I have decided to write a Part II of Questions You Must Ask Yourself Before You Built an App. In the next part, I will be discussing a few more questions that include what kind of features you can avail for an app and whether it suits your app or not. Let’s get started.

3 common app development mistakes

3 App Development Mistakes That Can Kill Your App

Smartphones have come a long way in a very short period, so has the importance of apps in mobile phones.

Since you are planning to go mobile soon and have a requirement of an app to run your business, you are on the right track. However, creating a perfect mobile app requires a perfect approach or else, a few flaws can actually ruin your app.

For this, you have to make sure that the developer you hire gives a right form to the app and creates it without any hitch.

But, there are some certain circumstances where your decision matters as well.

I would like to help you in identifying some common app development mistakes that you will want to avoid while developing your own app.

app development mistakes

1. In the quest of making an app look beautiful, you might ignore the user experience

The look and feel of the app does matter. However, in the quest of making an app look beautiful, the design pattern, navigation, and features should not be harmed.

Don’t prefer something for a layout that is appealing but difficult to understand or slow to load.

No matter what, when it’s about user engagement, always opt for an easy to understand layout and functionality.

2. Lack of app testing with real users

After you get your app ironed out, you will want to test it to check if it is on track.

Yes, you can test the app, but don’t rely on your own perspective. A user’s perspective is also important to know when planning to develop your perfect app.

You need some real users from the target audience or the beta testers to get feedback from before launching your app. (But make sure they are not the designers or developers of the app.)

development mistakes with testing

A new trend called crowdsource testing has come into existence. You can actually try out crowdsource testing with your app where testers from across the globe will test your app from anywhere and at anytime they want to. Give your app to a crowdsourced testing company, they will take care of it.

Here are some top companies that provide crowdsource testing service:, Crowdsourced testing, Pay4Bugs, BugFinders

3. Not taking marketing into your checklist

Unless it’s a cure for cancer, “thinking that your app will sell itself” is one of the biggest mistakes that you can make.

Always have a well-planned marketing strategy into your checklist to increase your business exposure across the app market.

Why do I need to market my app?

The reason why you need to market an app can be broken down into two categories:-

(1) Your app belongs to a completely unique idea that no one has ever come up with and people are unaware of it? In such case, there is a risk that no one will know the presence of your app in the app market and nobody will search for it.

(2) Or, what if there are many other competitors close to your business already exist in the app market? With the presence of over millions of apps on Google Play and App Store, there are chances that your app might go adrift in the sea of apps in the search result.

app development mistakes can be not marketing an app

However, having app marketing into the checklist can address both the above categories in order to make your app stand out.

Know more about how to market your app here.


A mobile app in today’s world is like a magic wand. Everything is just a click away like you wave a magic wand, utter the right words and everything you want is just right in front of you. However, wrong magic spells will do the reverse and might be something worse than expected.

Similarly, when developing a mobile app for your business, it requires you to make sure your app is free of error. The above points are some of the common mistakes that definitely need to be taken care of. Did you find this post helpful for you? Please let me know in the below comment section.

If you have any app requirement for your business, you can contact us for a free initial consultation for your app development plan. We will be happy to help.

mobile app development for native apps

5 Reasons Native Apps are Hotter than Hybrid Apps

The moment you consider developing a mobile app, you will have to decide a platform between native apps and hybrid/cross-platform apps.

Adopting a mobile application development platform relies upon your budget and time-scale of the app.

Under each platform there are various pros and cons, however, I personally believe that going native is the best option when it comes to performance as well as its look and feel. Native apps bring forth various advantages in order to get ultimate user experience and the best performance possible.

Defining native mobile app

First, let me explain what is a native mobile app?

When talking about the “native apps”, an app must be written in each OS. Basically, they are device-specific.

To be more precise, the native apps are developed using technologies or tools specific to a particular operating system, so it can be iOS, Android, or Windows. It has to be written separately and hosted independently.

Similarly, you have a choice of platforms/devices to develop a mobile app.

Your app can be developed for Android, iOS, Windows or on all three.

Every platform has its own programming language such as:

  • Java for Android
  • Objective-C or Swift for iOS
  • C# for Windows

However, in cross-platform apps, it uses a single tool to write a mobile application for multiple devices at the same time.

Native app development has complete control over the latest technology available on mobile phones that are the device features like GPS, compass, camera, accelerometer, etc.

Even cross-platform apps can have access to some of its device features, but only native is the way to go in order to have full access over the device features.

Well, there are more of it that you would like to know. Check out.

Advantages of native mobile apps

The native language comes with a series of advantages for mobile apps. Let’s see what are they:-

1. Performance: An app is always fun to use when it is easy and fast to access. When using native apps, its performance is something you can count on. Because of its speed and quick response, even Facebook and LinkedIn both have shifted from hybrid HTML5 based apps to native ones.

2. Smoother and faster user interfaces: An app should deliver the best user experience. Whether it is about look and feel or the device features, it has to be user-friendly and smooth to use.

  • The code that runs native apps resides locally. There is no time wasted waiting for static content like button images, navigation styles etc. to be downloaded from the web.
  • Native apps are optimized for device hardware – CPU / GPU.

The above two factors result in a fast, smooth and fluid user interfaces.

3. Cheaper in the longer run: The lure of cross-platform HTML5 based apps is that you write the code once and run it on multiple platforms.

  • While on paper this sounds perfect, HTML5 based apps are notorious to get it right. To get pixel perfect design on every device consistently is not easy. And you can end up spending a lot more dev effort than you anticipated.
  • Tools and SDKs available to develop and maintain native apps are provided by Apple and Google and are far more sophisticated. They make development and maintenance easier and faster.
  • Cross platform experienced app developers are relatively expensive and fewer in number.

4. No limitations for app feature requirement: The code for an android app, is written using Java language on various tools like, Android Studio and Eclipse. Similarly, a developer code iOS apps using Objective-C or Swift programming language in a tool called Xcode.

When a native app is being developed, both (Eclipse and Xcode) offers native design tools for the app feature requirements which are available from the marketplace for that specific platform.

  • Native features and new technologies can be easily implemented into the native mobile app environment tools that are provided for the each individual platform.
  • Hybrid apps have limitations on implementing many native features. The developer has to count on the framework and tools to build the app.

So, unless the framework and the tools are not up-to-date, those features cannot be implemented in the hybrid apps. Whereas, in native apps, there are no limitations.

5. Higher standard development environment (IDE): When an app is required to debug, native development tools give adequate development environment to test and fix bugs in a short run.

Hybrid app environment will take up a lot of time, may be some hours to fix a bug, whereas native development environment is easier and can be debugged in just a few minutes.


If you are concerned about the performance, look and feel of your app, you should opt for the native programming language. There are some good reviews can be seen in App Store market about native apps. However, choosing platform between iOS and Android, which should come first depends on your budget and time.

If you are still having any confusion in choosing the right platform for your app between native or hybrid application development, check our article on Cross-platform Application Development and how you can make it work for you.

Eventually, the app should contain great features with the best user experience that your users will get fascinated by its look and performance.

native apps advantages

At Riktam, we often create native apps and has created more than 300 Android and iOS apps for renowned firms like Tata Capital, Digicel, HCL America, Kellogg corporation and more. We are one of the best mobile app development companies with over a decade of experience in developing apps. You can also come to us for developing your unique mobile app effectively.


Beginners Guide to App Marketing

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How do you ensure that your app stands out over hundreds of other apps?

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So you’ve built your killer app. Now what?

The Apple AppStore and Google Play are cut throat environments with more than a million apps, and the average user sees only a handful of these at a time.. How do you ensure that your app stands out over hundreds of other apps? How do you ensure that people notice, share and talk about your app and more importantly, how do you get them to start buying?

Do not count on quality and ingenuity alone get your app to be discovered and ‘viralized’

You need to get certain things right for your app to gain visibility and to make it “discoverable”. Research by Silicon Alley Insider shows that 63% of people find apps by using the search function in the app store!

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Here are useful few tips to increase your app’s visibility:

App Store Optimization: Similar to Search Engine Optimization, App Store Optimization deals with increasing your app’s chances at achieving high visibility.

i. App Category:

    • Figure out the most appropriate category for your app.
    • Check the other apps in your exact app category for that market.Look at the app names, icons, profile pages and check the pricing of most popular apps in your category. This will help you determine your app’s positioning against these apps.

ii. Your App Name and Icon:

Your app’s discoverability primarily depends on the name of your app.

    • Your app name needs to be unique and memorable. It should also include the most important keywords relevant to your app.
    • People search for specific things that they’re looking for. As an example, if you want to download a weather app, you’d search for a ‘weather app.’

In search results, all the user sees is a list of matching apps’ icons and names. An eye-catching icon will draw the user’s attention to your app. The icon and app name needs to create a ‘connect’ with the searcher – make them feel they have found what they were looking for .  Just by making an icon change, the mobile app Trainz Driver sold 20 times more.

    • Make sure that your icon communicates your app’s purpose
    • Compare your icon with your competitor app’s icons in search results. Get feedback on what your icon conveys to the users as compared to the competitors.
    • Avoid using words (especially avoid using the app’s name) in the icon and keep the design simple with solid colors.

iii. Keywords:

The keywords you pick will determine which search results your app shows up in.

    • Don’t use any spaces for App Store keywords, just use commas like this: photos,print,filters,frame….
    • Do not use your app’s title
    • Use one-word keywords, the app stores will join the words when people search. For example, ‘holiday planner’ should be ‘holiday, planner.
    • Use current popular themes or terms in your keywords as people will be searching for them.

Keyword tools can be a useful guide in determining most frequently used keywords between your app and your competitors, and how frequently these keywords are searched within the app stores.
MobileDevHQ’s App Store Optimization tool and competitor are good tools.

iv. Profile Page and screenshots:

Your profile page will give the user an idea of what to expect from your app.

    • People can only see the first couple of lines of description on your app-store page – these two lines should effectively communicate the app’s purpose and value, and build enough interest for people to ‘read more’. A good profile page example is Khan Academy’s app.
    • Customize the screenshots to demonstrate to the user how simple and straight forward it is to use the app. Make sure your screenshots are easy to understand and exciting.

App Pricing:
Research your competitors’ pricing to get an idea of where you should pricing your app.

Few pricing strategies to consider are –

    • Offering a lower price than competitor’s to target more customers – but be wary of your app being perceived as having a lower quality offering
    • Keep your app price the same as, or even higher than your competition – this will work only if you have a strong, relevant and easy to convey differentiator between your app and others
    • Freemium apps are very popular these days, where you offer a limited set of app features for free, just enough to get the user to download and experience your app, while making the full experience available when purchased. The balance between free and premium features is a delicate one and easy to get wrong. Think of the choice from the user’s point of view. What do they need to see that will convince them that you offer the best product and experience? What aspects of the experience constitute the ‘value’ that you can charge for?
    • Using In-app Purchase feature, you can offer the app for free and charge the user for downloading additional content or unlocking certain features. E.g. – digital content apps for newspapers and magazine
    • In-app Ads can be used with free apps to generate revenue. Make sure that the ads are relevant to the users and integrated seamlessly within the app.

Ratings and Reviews:
61% of people find apps in app store through family or friends referrals.

    • Request your family and friends to download your app and rate your app.
    • Ask the regular users of the app to rate and give feedback – but do it unobtrusively, do it without nagging, and only ask frequent users to rate your app. Users are strongly influenced by the comments and ratings given.

Take Feedback Seriously:

    • First time users rely greatly on app ratings and comments
    • Get in touch with the users who have given a bad review, take their feedback seriously and work on resolving the issues. Release regular updates to the app by addressing these issues and informing your customers

Social Networking:

    • Provide users social media options – “Like” or “Share the app” on their facebook pages or ability to Tweet about it. People like to be in a position to help others, and spread the word about something good and useful. Make it easy for them to do so.
    • Before the launch of the app, build as much hype as possible by way of Coming soon posts and teasers on your Facebook, Twitter and Instagram pages, and get friends and family to do likewise

App review sites

App review sites can help the app generate a burst of downloads before the launch of the app and it’s important to reach out and get featured on at least a few of these.

    • Create an impressive video and website and submit with all relevant details like app name, description, features, company name, your contact information and also link to the app store page.
    • Give a hands on experience to the reviewers by sharing the promotion code for your app. This is possible for paid apps too.

Sign up for an app store analytics application
Sign up for an analytics like  App Annie and MobileDevHQ. These sites provide very useful information like Top Charts and Search Rankings for your app and its competitors.


Developing an app is difficult enough, marketing it successfully is even harder. You need to work out a Comprehensive multifaceted marketing plan that will tap all existing channels and help build and sustain your app’s success. It’s a lot of hard work and a bit of luck goes a long way, but success on the app store is within your reach.

We will be at your side with advice and assistance throughout – for us too, the measure that counts is app downloads, not app projects delivered.

Good luck!

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