These days, having a website for most food businesses is a necessity. But, that’s not enough to attract customers to use your service. There is also an emerging trend in the food industry that is a mobile app.
People use their smartphones for everything today. Especially, food online ordering apps have become increasingly important. With an app, you are giving more opportunity to more consumers for ordering your food. Thus, if you are into the food business, mobile ordering should be a central part of your business. Why? Because it’s all about convenience. There are various ways a mobile ordering app allows customers to order from their convenience. Here are they:
Online food ordering becomes fast and easy
In this digital age, online food-ordering service has become popular. Customers can find their favorite cuisines from anywhere they want. Whether it’s from home, work or on the road, it’s the easiest and most convenient way to get food delivery. Customers can overview all the restaurants and delivery services available nearby in the app itself.
Do you know what is the hidden psychology behind the idea of online ordering system?
Users might not realize this, but every time when they order food digitally, they subconsciously order more, whatever the app may be. The delicious food pictures in the app and their names itself are tantalizing enough for the users to crave for more. There is a huge difference between online and offline food ordering. “For example, someone wants to order a pizza, over the phone. He might just tell to bring a pizza according to the size and maybe a coke with it. Whereas, when the person goes online, he sees the whole menu and a lot of options. All a sudden, he orders appetizers, salads and stuff with the pizza and coke. They won’t do this over the phone. So, through online, people order a little more item than over the phone.” And, this is how a mobile-enhanced food app boosts your business sales. It creates online exposure for your business.
Customers find it more convenient and less difficulty
There is no doubt that the mobile apps are the fastest and easier way to get food delivered. The best part of a mobile-enhanced food app is, “it’s convenient for everyone.” You know your customers are busy with their work and life. So they might not have time to come to your restaurant. It will be easier for them if they can just open your app, choose the menu they like and order food online.
Most of the time, the online shoppers or who spend more time ‘online’ prefer to use an “app” to buy something. In the same way, people these days don’t prefer going to the restaurants for takeaway or eat out. They just open their smartphones, click on a food delivery app and order as per their preference. The number of customers using mobile apps for food delivery is high.
Most of them are the returning customers. Because the mobile apps provide flexible ordering process. So, there is no better place to boost sales while keeping up with the consumer demands like in an app.
Value-added benefits grab more attention
Today, almost all food businesses prefer to incorporate the value-added benefits for their customers. On the other hand, it also generates sales. In fact, the concept of value-added selling has been popular for many years. “For example, Starbucks who provide value-added benefits. It offers points toward rewards like free song downloads, free apps, and free beverages.” (source). After all, who doesn’t want to earn free things or “things for free?” But, it requires a little creativity and a willingness to outwork your competition.
Mobile ordering and payment application within the restaurant is a win-win strategy
Over recent years, customers were demanding for an enhanced experience inside the restaurants. In fact, there was a huge demand among the restaurant customers to install technology. Indeed, they are receiving it now. In Germany, there is a high-tech restaurant for customers to place their food order. They have a touch-screen computer to select menu and order. Then the meal arrives through a spiral rail network which connects to the kitchen. It seems to be a big hit with the restaurant customers. This apart, there are many other countries who are implementing such high-tech facilities in their restaurants.
On that account, you can replace the computer with a mobile app in your restaurant. Be it for placing an order or paying a bill right from the comfort of their table, a mobile app can make a hit with the diners. So, would you like to integrate a beautiful mobile app in your restaurant for payment and food orders?
Well, think about it. This futuristic concept is definitely a win-win strategy to boost sales of your restaurant. Customers will be curious to see and experience the gastronomy you serve in your restaurant with such amazing facilities.
Do you have any food delivery service or a restaurant website? If yes, then you can integrate the online food ordering app in any of your existing food business. Apart from boosting sales, this will help you saving a lot of time and even money.
If you own a restaurant, read this article “must-have features every restaurant mobile app should include” to know how to fit an app into your business. As part of the mobile app development platform, we provide end-to-end solutions. Our solution will help you manage the entire project lifecycle. We will help you develop a top-notch application for your business. To build your first or next mobile app, you can contact us and get a free consultation.