Should your business consider a mobile-first strategy? You have to decide whether it’s a “yes” or “no.” Let’s first discuss what it means to have a mobile-first strategy? It’s a new catchphrase rolling in the marketing sphere.
A mobile-first strategy is to launch a mobile default version of a desktop site. The website will be designed for mobile first, desktop later. It will give an epic growth of consumers who choose smartphones over a desktop to visit websites. Designing the desktop site first and later changing to a mobile site is a traditional method. Even the tech experts recommend that mobile design should come first.
This strategy has the prospective potential to develop and grow in their respective field. A lot of organizations these days understand this. They also acknowledge the importance of having a mobile website/application first. This is why mobile-first philosophy is growing popular.
We can see how people are choosing mobile phones and tablets over laptops and desktops. There is no doubt, the trend of using smartphones and tablets will continue to surge. Thus, think mobile first when you plan for creating a website, not desktop or laptop.
Let’s see how the mobile-first can be a masterstroke strategy for your business.
Advantages of mobile-first approach
- In mobile-first, designers will focus only on the generic design of a mobile device, hence, it saves time.
- It helps to prioritize the content, in other words, highest priority will be the core content and functionality for the mobile devices.
- With a better user-experience, it will enhance the customer experience and increase the level of their satisfaction.
- It encourages innovation for experimenting with new technologies such as mobile payment, scanning barcode, GPS tracking, etc.
- Undoubtedly, it increases the productivity of your organization.
- It helps discover what is important for your customers.
Reasons why you should go for a mobile-first strategy
#1 The future is here
It’s the future of any business today. Smartphones are taking over quicker than anyone imagined. The advent of apps has opened a whole new world to bridge the gap between owners and customers. Young or old, today all generation people rely on their smartphones to get their work done. Even to access any website, they prefer mobile phones over desktops. Because it’s easier for them to access from anywhere at anytime. So, a mobile-first strategy is definitely the present and future of the businesses.
#2 It has global reach
It’s not the mobile world, it is mobile’s world. Mobile has taken over in all the markets today. Take India, for example, it’s recognized as the mobile-first nation. In India, 65% of users access the internet through their mobile devices. Not only in India but almost all countries prefer to access the web through their mobile devices only. So, mobile-first strategy helps you with global reach. Source
#3 It gives good user experience
If we compare desktops with mobile devices, there are loads of information incorporated with various elements in desktop sites. Sometimes, they are so cluttered to understand where to click first. Whereas, a mobile-first design comes with minimized content and design. It’s limited to features that are only important, which creates a response-oriented experience.
#4 Mobile has high search preference
There is no doubt that the mobile search surpasses the desktop search at Google. In fact, the Google’s search chief Amit Singal had recently admitted that more searches are now on mobile devices than on desktop. This reason is completely in favor of adopting a mobile-first web design strategy for your business.
#5 Availability to users round-the-clock
Gone are the days when consumers used to reach your brand only at home, on a desktop. Now, they can reach your website from everywhere with the presence of smartphones. It is the most convenient way to connect with your customers. If you go with the mobile-first strategy, you will be available for 24/7 throughout 365 days to stay in touch with your customers. They can access your website from anywhere at anytime.
So, why not implementing a mobile-first strategy to your business? It doesn’t matter what business you own. All that matters is to identify your target audience and how you will meet their requirements. To give your business the best chances to succeed, you have to make sure that the strategy is dynamic. It should leave a positive impression on your customers. Then it will generate buzz among people and would position the business brand at the front of mind.
So, what you need to do is make mobile-first fit into your business strategy by developing a robust app. Let your customers know that your business cares for them. Apps come with various types such as free apps, paid apps, and freemium apps. Every type has its own individuality and importance in its place. All you need to do is recognize the right fit for your business.