Apple App Store

Apple App Store: 18 Major App Rejection Reasons and Tricks to Pull Through

You must be aware of apps getting rejected during the App Store approval process.

Developing an app itself is an arduous task, then there is this review process from which your app has to go through and get approved.

Apple staff reviews each and every app submitted to their App Store in order to protect users from poor-quality apps.

What if, all your back-breaking work that you spent in developing the app go to waste? How to handle such rejections in order to get approval from the App Store before going live?

Well, there is a fix for everything. But, before I will start discussing the various ways to avoid common app rejection, let me sum up some of the potential reasons why an app can get rejected by the App Store.

Here are a few reasons that you need to know why an app can get rejected by the App Store:

  1. Broken links or links that are not working in your app can cause App Store rejection. Apple Store Review team requires your app to have a link for the app support contact information to address user’s queries. In addition, your app needs to provide a link to the Privacy Policy, when it’s free, auto-renewable or in the Kids category.
  2. If your app contains any kind of bugs or crashes during the review, the App Store will get it rejected immediately.
  3. An inadequate user interface that lacks in value and doesn’t meet the design requirements such as content format, touch control, text size, hit controls, organization, contrast, spacing, resolution, distortion, alignment. apple app store rejection guidelines
    If these UI design has not been done right in your app can get rejected by the App Store. Know more about UI Design Dos and Don’ts that would help you planning your app design carefully.
  4. The presence of demo features in the app without minimum user functionality can reject your app. Apple sees it all when reviewing in App Store, and it will raise a flag if it finds out any mention of the words “beta”, “test” or “demo”, in your app that the “submitted app is not the final version.”
  5. If you use the Private API, then the App Store will reject your app (iOS app). Apple provides both private and public APIs, but only public APIs are allowed you to use, whereas private APIs are only used by Apple to prevent from misusing the user data.
  6. Lack of app metadata in the app such as its description, screenshots, and preview that is the incorrect or incomplete information about the application can also cause App Store rejection.
  7. Choosing the right app store keywords and app name is the most significant work. However, the usage of irrelevant keyword terms, or trademarked words, or names of other App Store apps in your app name and titles can make your app get rejected by the App Store. Know more about how to Optimize your App Store Keywords.
  8. If your app does not load faster or before 15 sec, it will put your app into App Store rejection.
  9. Using location-based APIs for emergency services and automatic control of aircraft, vehicles or other devices is restricted by the App Store.
  10. Your app will be rejected by the App Store if you use the iOS advertising identifier (IDFA) without ad functionality.  Know more about why Apple began rejecting apps that use ad tracking without showing any ads.
  11. If your app is all about web clippings, an aggregation of content or links, or you use Apple’s functionality and information will be rejected by the App Store.
  12. An app that can cause damage to the device such as producing excess heat will be rejected.
  13. Any kind of offensive or personal attacks, and crude content that can distress users are highly restricted while submitting an app for App Store review.
  14. Also, apps containing religious commentary that can arouse angry or violent notion among users will fail to get approved by the App app store rejection guidelines
  15. An app without privacy policy or having the capacity to share user’s personal information such as name, email address, location, photos, videos, and other personal data will get rejected.
  16. App Store review team can disapprove an app if it contains pornography content; it increase the chances of expelling you from the developer program.
  17. Gambling is restricted. This apart, your app can get rejected if you run contests, raffles, sweepstakes and lotteries without license and permission.
  18. Apps that use Apple Pay without the privacy policy, Apple Pay branding and user interface elements will get rejected by the App Store.

Now that you know the various reasons that can haul from having your app successfully approved in the App Store, you must know the essential steps to respond to these problems before submitting your app that can help avoiding such rejections.

  1. Test your app on various devices: Once the app design is done, the first thing that you should keep in mind is to fix all bugs and check its functionality. Test your app thoroughly on various devices in order to check its performance and user experience. Fix all the major bugs that can prevent it from getting approved during the App Store review.

app guidelines

  1. Don’t mention other mobile platforms in your metadata:  Your app or the metadata should not contain other mobile platforms name. Also, ensure your content and functionality of the app make a good combination with the metadata (such as name, description, screenshots, ratings, rankings, etc.).
  1. Payment should not be linked to the third party mechanisms: Whether it’s for one-time purchases or digital subscriptions, Apple doesn’t accept payments outside its App Store instead it requires in-app purchasing system. So, make sure all the purchases from your app goes through the user’s iTunes account.
  1. Your app icon should be unique and effective: When talking about iOS, it can reject the app during review if it consists the similar kind of icon which already exists in the App Store.

Your app icon should speak about what it provides to the users. So, make sure you explore through all the similar categories of apps before submitting for App Store review to check if your app icon is unique and effective.

  1. Plan your push notifications precisely: Undoubtedly, push notification is a great way to engage your users who have installed your app. However, make sure you register with the APN (Apple Push Notification) service when including an API into the app or else it will get rejected by the App Store. Know more about Push Notification Usage to avoid app store rejection.


I hope the above post on how to avoid App Store Rejection will help you for your next app as you will keep these reasons in your mind.

You must know these reasons and how to pull through to ensure your app doesn’t get rejected by the App Store in the first try.

There is one more thing that you need to know before you’re ready to submit is the submission field. You will have to fill out a plenty of information about your app before submitting for review such as app description, copyright, categories, screenshots, keywords, etc. To avoid review delay, make sure you have researched the fields that you will fill out beforehand.

Have I missed something? Have you experienced any other kind of app rejection that I did not mention in my post? Let me know in the comments below.

We at Riktam Technologies are known to develop outstanding iOS apps for iPhone and iPad. Contact us for a free initial consultation for your app development plan.

6 replies
  1. Roshan
    Roshan says:

    Very informative post. I loved this article and keep note of these for submitting my iOS apps to App Store. Can you guide us on how to optimise app for ranking high inside App Store??

    • Preeti Sahu
      Preeti Sahu says:

      Hi Roshan,

      Glad that you liked and find it helpful! Thanks for your kind words of support and interest in knowing more about how to optimise app for ranking high inside App Store. We will make sure that there will be a post on the same topic soon at Riktam’s blog list.

  2. Ben
    Ben says:

    Nice work.. Can you suggest what would be a cost for developing uber like mobile app for a local tourist taxi provider. We need to develop mobile app for both android and iOS devices.


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