Smartphones have come a long way in a very short period, so has the importance of apps in mobile phones.
Since you are planning to go mobile soon and have a requirement of an app to run your business, you are on the right track. However, creating a perfect mobile app requires a perfect approach or else, a few flaws can actually ruin your app.
For this, you have to make sure that the developer you hire gives a right form to the app and creates it without any hitch.
But, there are some certain circumstances where your decision matters as well.
I would like to help you in identifying some common app development mistakes that you will want to avoid while developing your own app.
1. In the quest of making an app look beautiful, you might ignore the user experience
The look and feel of the app does matter. However, in the quest of making an app look beautiful, the design pattern, navigation, and features should not be harmed.
Don’t prefer something for a layout that is appealing but difficult to understand or slow to load.
No matter what, when it’s about user engagement, always opt for an easy to understand layout and functionality.
2. Lack of app testing with real users
After you get your app ironed out, you will want to test it to check if it is on track.
Yes, you can test the app, but don’t rely on your own perspective. A user’s perspective is also important to know when planning to develop your perfect app.
You need some real users from the target audience or the beta testers to get feedback from before launching your app. (But make sure they are not the designers or developers of the app.)
A new trend called crowdsource testing has come into existence. You can actually try out crowdsource testing with your app where testers from across the globe will test your app from anywhere and at anytime they want to. Give your app to a crowdsourced testing company, they will take care of it.
3. Not taking marketing into your checklist
Unless it’s a cure for cancer, “thinking that your app will sell itself” is one of the biggest mistakes that you can make.
Always have a well-planned marketing strategy into your checklist to increase your business exposure across the app market.
Why do I need to market my app?
The reason why you need to market an app can be broken down into two categories:-
(1) Your app belongs to a completely unique idea that no one has ever come up with and people are unaware of it? In such case, there is a risk that no one will know the presence of your app in the app market and nobody will search for it.
(2) Or, what if there are many other competitors close to your business already exist in the app market? With the presence of over millions of apps on Google Play and App Store, there are chances that your app might go adrift in the sea of apps in the search result.
However, having app marketing into the checklist can address both the above categories in order to make your app stand out.
Know more about how to market your app here.
A mobile app in today’s world is like a magic wand. Everything is just a click away like you wave a magic wand, utter the right words and everything you want is just right in front of you. However, wrong magic spells will do the reverse and might be something worse than expected.
Similarly, when developing a mobile app for your business, it requires you to make sure your app is free of error. The above points are some of the common mistakes that definitely need to be taken care of. Did you find this post helpful for you? Please let me know in the below comment section.
If you have any app requirement for your business, you can contact us for a free initial consultation for your app development plan. We will be happy to help.