Are you a startup? Do you have a mobile app for your food business?
What kind of business do you own? Is it a restaurant or a food delivery service? Well, it doesn’t really matter. What matters is how much people know about your service and the mobile app you own.
Have you ever thought of developing visual marketing for promoting your brand? Visual branding is so important. Because visual marketing helps in communicating your message much faster and better way to your potential customers. It helps in creating awareness of your service as well as increases brand loyalty.
The importance of visual branding:
- Visuals are processed faster than the text
- It helps to boost customer engagement
- People retain more on what they see and less on what they just hear
- Visual contents are getting more views and are being shared on social networks
Here we have listed three effective ways of visual marketing strategy to boost your brand.
1. Street and window branding
We all know, these days people are more fond of mobile apps for ordering food online. Doing street and window branding of the delivery services is a simple yet an effective way to get visibility as well as brand impressions. Because raising brand awareness is one of the most important things that any organization should do.
Street and window branding is one of the most valuable concepts to get immediate customer attention. It is to transform any showrooms’ or shops’ windows into a classic advertising form. This way people will come to know about your service and it would appeal to the targeted customers. Commonly, it is a way to attract your customers from near or far to bring them to your door. You can find a variety of stickers of delivery services in any city in the front windows of fast food restaurants. It’s because they recognized the importance of visual branding in the present day.
2. Branded merchandise
You must think of promoting your brand through merchandise. You might have seen the other food delivery startups who have all their riders in their branding uniforms. You should it try it too for the visual branding. However, to stand above the competition, make sure you use the right kind of colour, logo, and designs for branding so that it will really attract your customers. You have the innovative ideas and flawless execution.
3. Promo cards
Providing promo cards is again one of the most effective marketing tactics that give powerful marketing platform as well as increased brand recognition. Because everyone loves a deal. These days, we can find every business using this tactic of leveraging promotional discount cards as one of their important marketing strategies.
Though, it is not a cheap one as you have to pay the cash to the vendors to offset the discount. But, as customers are always looking forward to various offers on special occasions, a promo code will help companies increase their sales and profits. It will surely drive maximum benefit to your business.
There are 6 important areas that you need to take care of when doing visual branding and they are:
- Create a title for your visual image
- Understand the psychology of colors in visual marketing
- Choose the right font
- Choose appropriate images
- Edit the images you will be using by applying filters
- Use quotes in a creative way for the visual marketing
The main responsibility of marketing is to make the brand popular. To make your brand stand out from the crowd, you need to get your branding strategy up and strong. You have to do it in a smarter way. Visual branding is one of the best ways to boost your brand. It is an investment that would help you with your long-term success and marketing initiatives.
If you are planning to develop an app for your food business, you can contact us. Our team has worked with some of the world’s most top brands for developing mobile apps. We have extensive experience in not only providing development solutions but also our team is capable enough to give you suggestions on making the app better.