STRATEGIES TO VALIDATE AN APP IDEA
So, you have an idea for the next big app? Now, what?
Many entrepreneurs think it’s alright to skip the process of validating the app idea. They directly embark the process of mobile app development. Do you think the same way? Well, this doesn’t seem to be a good idea, though. It would be a huge mistake to not to refine your app idea before developing it.
It’s your app idea, so you will be in love with it. But, just because you like the app doesn’t guarantee people will like it too. Isn’t it? That’s why, however, you start with the development, make sure you don’t just dive into coding the app straight away. It’s better to go step by step. Thus, validate your app idea first. How do you test assumptions? How can you find out what customers want?
There are various ways for app idea validation to make sure that the app you are offering will be a great interest to the users. Let’s see what are they :-
1. Market Research
Reach out to your network and talk to people as much as you can. Look for what already out there. You must always assume that there is an app for everything. Think how you can make it better than any other mobile app like yours. Uncover the pain points of your target users and try to fill their needs. You can look for your competitor’s apps for the reviews they get from their audience. Make a note of two things – what makes them like and dislike the app. You will find people’s suggestions on social media websites such as Facebook, Quora, Twitter, etc.
Google Keyword Planner – This is one simple and easy way to start with the market research. Go for the Google Keyword search. It is a free keyword search tool, so you can begin with planning your keywords that you would like to focus.
2. Minimal Viable Product
It is also known as MVP. A minimal viable product allows to predicting how many people are interested in your product. Putting a product out and seeing if the customers would like to buy is the best way to validate your app idea. Focusing on the MVP for your business would help you in bringing your product to market sooner, give you ideas to improve the app, analytical information, feedback, etc. You can read our article on MVP to know how it helps you in validating your app idea.
3. Landing Page
A landing page is another best way to validate the app idea. Even though your app is not ready to publish, you can still get customers to sign up through the landing pages. This will highlight your core proposition of the product.
You will have to create a single web page for the product which aims for the targeted promotion. Your visitors will click to reach your page that will generate traffic. It will guide your visitors towards your intended goal.You can ask them for their email addresses to help them stay updated with the app launch date as well as the offers you make. This will help you predict how many are interested in using your app.
4. Paid Ad Campaigns
Once you create a landing page for the app and it’s ready to go, you need to get as much traffic as possible. For that, you need to do free promotion by sharing the landing page on Twitter, Facebook, etc. Apart from this, you should also start running a small ad campaign at as low as possible for the ROI calculation. You will understand how much your app will cost and how much you will make per download.
Whenever you think of an app idea, make sure you don’t just rush towards the development process. Because you don’t want to be in those millions of abandoned apps just because it’s too complicated for people to understand and use. Hence, always prefer to validate your app idea with actual customers before you start development. It helps in understanding the user need as well as their behavior in a better way. Now that you finish validating your app idea, you are ready to go for the development process.